,Holla'back Records, Entertainment & Management, LLC. is an Independent Record Label, Entertainment and Management Company which began releasing hit records and managing talent (rappers/actors/singers/photographers/models/dancers etc.) in 1998.

Its first EP release, Holla'back Presents Trajik & the Black Casba, was introduced to critical acclaim by numerous venues, including the start up distribution company The Orchard: which is now one of the nation's largest Internet Distributors.

Several tracks on their initial project were produced by relative newcomers who are, at this time, platinum selling artists: They include:

1) Apex-Tech, producer of 50 Cent's hip hop smash hit "I Get Money."  Apex was Holla'backs first producer signed to the label

2) Elijah Wells, producer and founder of the hit R&B sensations Nina Sky (Move Your Body), platinum selling artist Sean Paul and others, was raised with Carla and Trajik in the Fort Greene Projects in Brooklyn. He produced several tracks on the Holla'back Presents project as well, and

3) Super producer Kerry "Krucial" Brothers" of the multi-platinum publishing company "Krucial-Keys" (Alicia Keys' co-publisher on several projects).  Kerry was a childhood friend of Carla's cousin, was a featured rapper in several Talent shows she hosted through her non-profit organization and acted as a consultant on our first project & offered to remix his favorite track "Q&A" for Trajik

Working with these novices, who later became noted international producers, in their own right, in addition to the following accomplishments, proves that Holla'back's CEO was a visionary and that the company was way ahead of its time!

Trajik, Kevlar and their newer label mate, Kyee,  also released/recorded several other singles including "Make It Hot, Rock Thru It, Cash, Brothas, Call Me Up, Take It Ther & numerous others (see Music).

Other Holla'back accomplishments included:

1) Kieon/KTG, formerly of Trajik, worked with rap superstar Cam'ron as Ma$e's body double in his hit music video "Horse & Carriage" (see Videos) and was booked on MTV Jamz

2) Kyee, R&B sensation 10+ years prior to Neo's surge into the market, was highly sought after by Bone Crusher's manager.  However, due to unforeseen circumstances, this deal never materialized

3) The original FUCHURE (an 8 year old hip hop genius at the time), was a)  considered by employees of super producer and multiplatinum artist Wyclef Jean's company for headlining a young version of the Fugees and b)booked for a national photo shoot which featured him in a print advertisements which appeared in New York's Transit system, in Ebony magazine with the late, great, Esther Rolle of Good Times and in various other print ads including for CVS Pharmacy. The original Fuchure  is now performing under the stage name LA VIE (see Videos)

4) Kyee, Trajik and other Holla'back talent were featured in a skit on NBC'S Conan O'brien show

5) Kevlar, formerly of Holla'back Records' The Black Casba, also wrote the song "Crime Side" for Big House Productions' pilot of the Television pilot "Street Time," which had a limited run on Showtime

In 2009, the quadruple threat (model/dancer/singer & actor) JABAR/KA$H DRACO (now performing with his brother under the group CASHXCAM)..was one of the hottest new Teen sensation since Chris Brown. Jabar/KA$H performed throughout the ATL including a breathtaking concert at Club Famous, UGA, the Sweet Auburn Fest and others.  He has walked B.E.T's red carpet at their Hip Hop Awards and wrote for P. Diddy's former Day 26 member ''Que" (Qwanelle Moseley)

In 2003, our hit Independent Release, Holla'back, was included in a federal copyright infringement lawsuit which alleged that hip hop superstars Fabolous & The Neptunes (Pharrell Williams &  Chad Hugo), et. al. used Trajik's music and lyrics, without authorization/compensation, and repackaged/distributed it under the title Holla back (Young'N)

Details of the lawsuit and our groundbreaking Documentary ''INJUSTICE FOR ALL...SUMMARY MISJUDGMENT" (which details allegations of How Hollywood...allegedly...steals some of the biggest hit movies, songs, video games etc., IN THE NAME OF THE LAW-Summary Judgment) are featured in the links above:"HOLLA'BACK VS. YOUNG'N,'' "PRESS'' AND "INJUSTICE FOR ALL."

Additionally, the feature film, WHO TAKES THE W(R)AP, which is a fascinating, educational, non-fictional depiction of our experience in the industry (with a fictional, entertainment twist), is currently being shopped to multiple individuals/networks for immediate production.

Remember, we are HitMakers..Not HitTakers!...If you heard a Hot Trak it's..Holla'back!